Hotel Mountain Branding

Hotel Mountain is a conceptual project for which was made a complete branding and a proposal of architectural design, both interior and exterior. Beside visual design thought process was invested into designing a feeling that follows visitors during and after their stay.

Scope of work:

  • Logo
  • Colors
  • Typography
  • Website UX/UI
  • Logo
  • Colors
  • Typography
  • Website UX/UI

Target group

The hotel’s clientele are businessmen who have established cooperation with each other, and this place enables the smooth contracting of further projects.

Basic client profile

  • Full Name: Roy Pitts
  • Gender: Male
  • Origin: USA
  • Occupation: Musician
  • Industry: Entertainment
  • Age: 72
  • Income: $18.5M
  • Hobby: Playing instruments, investing, charity
  • Can’t go without: Guitar, Internet, laptop
  • Fears: Loneliness, heritage
  • Full Name: Malik Bradshaw
  • Gender: Male
  • Origin: EU
  • Occupation: Collector
  • Industry: Automotive
  • Age: 46
  • Income: $14.5M
  • Hobby: Collecting collector’s examples, investments, meditation
  • Can’t go without: Money, Internet, telephone
  • Fears: Lack of time, wasting money
  • Full Name: Ivana Ivanovic
  • Gender: Female
  • Origin: China
  • Occupation: Owner of the Casino Chain
  • Industry: Entertainment
  • Age: 51
  • Income: $24.5M
  • Hobby: Work is also her hobby, meditation
  • Can’t go without: Phone, alcohol, friends
  • Fears: Loneliness

Hotel Interior and exterior

Hotel Mountain is based on the idea of an isolated, minimalist and luxury hotel. Equipped with the latest technology and great attention to comfort as well as visual harmony. Accommodation to the hotel is possible only with an invitation and an exclusive membership card with unique parameters generated on each arrival.
The exterior of the hotel has been designed so that even in the first encounter it is clear that it is a minimalist building with accentuated corners. The sharp lines that cut through the harmonic surrounding of the mountain, give a clear sign that this hotel is not meant for everyone.
The interior is a combination of metal, marble and wood, although cold metal and stone are dominant, the warmth of the wood maintains harmony and a pleasant atmosphere.
The similarity between the mountain and the hotel, which is used in the design process, is that the high mountain peaks are hard to conquer and the reward is invaluable. The same effort is needed to earn a stay at the Mountain Hotel, and the privileged are maximally rewarded.

Logo

Three key questions were taken into the logo design:
1. Where is his location?
2. What does the hotel represent?
3. What is the name of the hotel?

Symbolism and clarification of logo elements

The triangle that represents the shape of the mountain was a logical geometric shape that serves as the basis of the logo.
Elevator call buttons are a association for the ease of use, the accessibility turned towards user experience. And highlighted button “UP” symbolizes progress.
The initial letter M from the name Mountain has been given the role of merging the mountain and the hotel into one and is invisibly located in the very center of the logo.
Example on opposite background color.

Colors

A palette of three colors: Mystical Green, Reliable Brown and Ice Blue with their shades, dominate the object. The combination of cool and warm colors contributes to a pleasant-safe atmosphere and a feeling of high luxury.

Typography

Symbolism that exudes professionalism and modernism runs through the typography. Serif Playfair Display carries the spirit of professionalism and elegance while Sans Serif Josefin Sans carries a modern look. With their pairing, they contribute to a professional and modern look.
Playfair Display

A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.

a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z.

1, 2, 3, 4, 5, 6, 7, 8, 9

Josefin Sans

A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.

a, b, c, d, e, f, g, h, i, j, k, l, m, n, o, p, q, r, s, t, u, v, w, x, y, z.

1, 2, 3, 4, 5, 6, 7, 8, 9

Website

Before entering the main site, it is necessary to enter the uniquely generated code. After entering, you have the opportunity to peek into the current offer designed for hotel visitors. You can customize the offer, add or remove what doesn’t suit you. One of the special requirements is that visitors can choose whether their stay will be anonymous or not. After the selected package you can confirm the reservation.

The user interface mirrors the theme of the hotel. Exclusivity, brand colors and a minimalist look are retained.

Desktop Website

Tablet & Phone

Responsive Menu

Mobile

Check out some of my other awesome projects; maybe one will align perfectly with your vision.

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