"Hood"
Scope of work:
- Logo
- Color scheme
- UI elements
- Develop target audience
- Focus on accessibility
- Interactive prototype
Project Overview
Client: Startup focused on neighborhood connectivity
Role: UX/UI Designer
Objective: Create a mobile application to foster social connections among neighbors
The Problem
The client was inspired by the challenge of moving into a new home and finding it difficult to connect with neighbors. Many residents appeared introverted and hesitant to initiate social interactions, leading to a lack of community engagement.
Research
To understand the problem better, I researched the possible residents and developed several user personas:
Occupation: Project manager
Age: 34 years Status: married, no kids
Income: $60k
Issue: She moved in town recently and it is hard for her to meet neighbors.
Occupation: Architect
Age: 29 years
Status: living with girlfriend
Income: $78k Issue: He and his partner are working remotely and are looking for well-organized household.
Occupation: Senior construction manager
Age: 54 years
Status: living with his wife
Income: $117k
Issue: Do not have time to socialize in person but are looking forward to.
Key Insights:
- Residents are willing to socialize but lack time and opportunities.
- There is a need for a platform to facilitate easy interaction and event organization.
Solution
App Features
- Introduce Yourself: A simple way for residents to share information about themselves.
- Explore Neighborhood: Discover neighbors and activities within a 300m radius.
- Event Organization: Plan and join neighborhood events and activities.
- Personalized Recommendations: Connect with neighbors who share similar interests.
- Community Engagement: Share statuses, posts, and host talk shows within the community.
- Local Alerts: Stay informed about neighborhood updates like traffic, garbage collection, etc.
- Integrated Map: View the location of friends and neighbors with customizable visibility settings.
- Chat Functionality: Communicate with neighbors, with privacy controls to prevent harassment.
- Easy Sign-up: Use Facebook or Google accounts for seamless registration and profile syncing.
Visual Design
The app’s design focuses on creating a welcoming and accessible interface:
- Color Scheme: Soft, high-contrast colors to ensure readability and visual appeal.
- Rounded Edges: Elements with rounded edges to convey a friendly and approachable look.
- Accessibility: Consideration for users with special visual needs, using high-contrast color combinations.
Future Considerations V2
Potential features and improvements for the next version of the app, based on user feedback and evolving needs. – In progress.
Check out some of my other awesome projects; maybe one will align perfectly with your vision.